Introducing the best works of Sharp Ideas

Vietnamese

Testimonials

“Prompt, professional and friendly are the first things I think of to describe the services of Sharp Ideas. Best of all, Sharp Ideas was able to quickly understand what we had already done before, and assess what needed tweaking or overhauling.”

Mr. Hoang Phuong
Deputy PR-MKT Manager
TienPhongBank

	Sharp Ideas can confidently help you
	because we are professional marketers who understand the Vietnam market.

:: A BIG LEAP IN BUSINESS OF THIEN KIM ALCOHOL TRADING COMPANY

Objectives:

In 2006, after trying in vain to create successful and having poor results, Thien Kim appointed Sharp Ideas to help build effective marketing and sales strategies that would:
   -    Make their brands become the key brands in Vietnam market.
   -    Clear all stagnant stock and increase sales in 2007 (+70% was the target.)

Solutions:

Sharp Ideas helped Thien Kim to:
   -    Reinforce market penetration and merchandising quality in the strategic channels as the Modern Trade (Metro, supermarkets, convenience stores) , Horeca, Spirit Stores.
   -    Position Thien Kim's brands against the prioritized, relevant need states of the target consumers.
   -    Make a big bang on Christmas and Tet seasons with a powerful campaign centered around sought-after and meaningful gifts ideas.
   -    Map the strategic market segmentation plan and streamline the product portfolio.

Results:

1.Distribution:
   -    Succeeded in penetrating into primary Modern Trade chains: Metro, Coop Mart, Big C, Maximart
   -    Penetrated into 42 key HORECA outlets in HCMC
   -    Attained an appointment of Metro as the exclusive wine distribution partner in Vietnam market.
2. Sales revenue and financial performance:
   -    Actual sales value at VND 25.3 billion
   -    Sales increased at 194% vs. last year.

:: TIEN PHONG BANK – THE VANGUARD BANK IN HIGH-TECH APPLICATION

Objectives:

   -    To create a buzz / talk of the town with min. 70% brand awareness among the target audience in Hanoi and HCMC.
   -    To communicate the brand positioning with minimum 30% of those who recall the brand can recall the brand positioning (brand message comprehensiveness) 3 months after launch.
   -    To build the brand trust with a minimum 90% of those who recall the brand message believe that TienPhongBank can deliver its promise.

Solutions:

   -    Base an effective communications strategy on the strong foundations of the strategic share holders, including FPT, VMS Mobifone, and Vinare, and with their cooperation, establish a strong brand trust.
   -    Strategically create a meaningful and relevant branded energizer to target customers' core needs via cutting-edged PR campaigns (covering over 30 TV broadcast stations, newspapers and magazines which are well ranked among the target audience) inspired by a fantastic launch event.
   -    Carefully plan and implement the comprehensive and campainable communication supports.

Resuls:

   -    All communication objectives are reached.
   -    The exact statistics will be updated soon.

:: SUCCESSFUL LAUNCH EVENT OF YAMAHA

Objectives:

Yamaha had held many launch events before, so they wanted to have something really different for their new range of products' launch that must create significant interest and energy among guests, media, and especially consumers.

Solutions:

Sharp Ideas helped them organize the event in a big stadium with a fantastic live music show, an impressive product demonstration with many bike stunts, and especially riding games and road shows which involved thousands of consumers.

Results:

- 40,000 guests joined the event.
- Famous TV stations and presses (Can Tho, Vinh Long) broadcasted the event.